Dany Bahar

About Dany Bahar

Dany Bahar, founder of Ares

Dany Bahar is an international businessman and renowned brand marketer currently active in the luxury sector.

Beginning his career in sports marketing, Dany Bahar was the right hand man of Dietrich Mateschitz at Red Bull, taking the brand into Formula One and NASCAR. From there he went to Ferrari, where he took charge of worldwide sales and aftersales and expanded its global marketing, licensing and merchandising. A move to Lotus followed, where he took the iconic marque back to international motorsports and increased sales by 20 percent, widening the appeal of existing models to a more affluent market.

Dany Bahar is Founder and CEO of ARES Design, the Modena, Italy-based specialist automotive atelier and coach-builder. Set-up in 2012 and, having sold their first car under the ARES Atelier label in 2014, ARES Design is set to produce its 250th car, grow its global network of ARES Studios, and open a brand new 18,000sq meter design, development and production facility at the end of 2017: a unique facility in the market of automotive personalisation and coachbuilding.