Dany Bahar

About Dany Bahar

Dany Bahar, founder of Ares

Dany Bahar is an international businessman and renowned brand marketer currently active in the luxury sector.

Beginning his career in sports marketing, for four years Dany Bahar was the right hand man of Dietrich Mateschitz at Red Bull, taking the brand into Formula One and NASCAR. From there he went to Ferrari, where he took charge of worldwide sales and aftersales and expanded its global marketing, licensing and merchandising.

A move to Lotus followed, where he took the iconic marque back to international motorsports and increased sales by 20 percent, widening the appeal of existing models to a more affluent market.

Dany Bahar is now chairman of Cameva Holdings, the holding company of a diverse group of businesses within the luxury goods sector, and founder of ARES, a Modena-based specialist automotive atelier that sits within the Cameva portfolio.