ARES Automotive Atelier badge,. Ares was founded by Dany Bahar.

Dany Bahar – ARES

ARES Automotive Atelier badge,. Ares was founded by Dany Bahar.

ARES is an exclusive luxury automotive atelier offering the ultimate in bespoke design and engineering. Founded by Dany Bahar and based in Modena, Italy, ARES produces cars that are 100% unique, handcrafted and customised to clients’ specifications.

ARES boasts a team of renowned designers and engineers, including engineer Wolf Zimmerman, ex-COO of AMG, and former Lotus and Pininfarina designer Mihai Panaitescu.

ARES’s strength over in-house ateliers is its independence, which opens up a much wider market and enables it to respond to requests for sports cars, SUVs and saloons across all the top marques. Central to the offer is the emphasis on client involvement. Whether it’s newly designed carbon-fibre bodywork, an interior upgraded with the finest Italian leather or a finely optimised engine, the client is always at the heart of the process.

ARES’s showcase range includes a custom version of the Aston Martin Rapide, featuring 21-inch wheels, lightweight components and an additional 52 bhp, increasing the top speed to 199 mph. Similar enhancements have been made to the Lamborghini Huracán, Bentley Continental GT, Rolls-Royce Wraith, and the Land Rover Range Rover. The next vehicles currently under development include shooting-brake versions of the Aston Martin Rapide S and Bentley Continental GT V12 Speed.

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