Dany Bahar

Reimagining of the Porsche 964 Targa

It was fantastic welcoming the press to our ARES Design Technical Centre in Modena. It was also very humbling to hear all the positivity from the media, VIPs and shareholders. It was a great way to start the year. Now we have a new home, ARES Design can really come into its own in 2018. […]

Creating a world class technical centre

I am extremely excited because this week we will be opening doors to our brand new, 18,000 square metre ARES Design Technical Centre in Modena, and presenting it to the world for the very first time. We’ll be giving journalists, clients, and other guests from around the world an exclusive tour around our new, state-of-the-art […]

Why ARES believes the classics will live forever

Let’s talk about classic cars. For many, they’re a labour of love. Not only are they beautiful to look at, but they also have their own unique history and a story to tell. Classics are a window to a bygone era, allowing their owners to reminisce and take part in all the events and social […]

Review of 2017

The first few days back at work are a chance to briefly look back on the highlights of 2017 before the new year planning really takes over. Especially with the official opening event for the ARES Design factory in Modena at the end of January that will ‘sign-off’ what has been an unbelievable 12 months […]

70 Years of Ferrari

The word ‘passion’ is very much overused these days, but there is one incredible car company that I can say wholeheartedly has passion and emotion running through its very core, and that, of course, is Ferrari. In 2017 it has celebrated its 70th anniversary. Passion, I think, is one of the key reasons why Ferrari […]