Dany Bahar

Tesla’s biggest challenge: the Germans are coming

With the Frankfurt International Auto show in full swing, the big four German brands have rolled out all their new concepts, products and plans at this massive, biennial event. Electric, driverless cars and F1-inspired hypercars were the obvious stars, but this year’s show has been highlighted as much for the car brands that aren’t attending […]

Cool Classic German Cars

It’s an exciting time for ARES Design. We’re just planning on an event for the world’s media to come and take an exclusive look inside our new state-of-the-art, 18,000 square metre production facility in Modena on completion later at the end of 2017. But this September, they are at the Frankfurt Motor Show – an […]

100 Years of Coachbuilding

At ARES Design, we’re very much aware of the fact that being based in the heart of Italy, we’re continuing an influential, century-long tradition of coachbuilding – the highest form of automotive craft that there is. Horse-drawn beginnings   As the name implies, ‘coachbuilding’ can trace its roots back hundreds of years to the era […]

Rolls Royce: A Trick of the Tail

BMW has done an amazing job in rejuvenating the Rolls-Royce brand, turning a once staid, stuffy company back into arguably the world’s leading luxury car brand. But can Rolls-Royce, and other companies like them, really do bespoke? Dany Bahar, of ARES Performance, gives his view. The new Phantom   The launch of the Rolls-Royce Phantom […]

Red Bull: 30 years of a superbrand

In 30 years Red Bull has gone from simply a drinks manufacturer to one of the world’s biggest – and coolest – brands, known by many for its amazing films and content rather than its energy drink. A former Red Bull man himself, Dany Bahar of ARES Design examines how it became the powerhouse it is […]